Landing Page

Landing Page for Floofy Studios Lead Magnet (Spec)

The Client

Floofy Studios is a dog photography business in Vancouver, Canada that specializes in playful studio shoots using fun props and bright colored backdrops. They are planning a cross-Canada tour.

The Challenge

The brief was to create a landing page for a photo shoot giveaway contest that people reach by clicking through a Facebook ad. The goal of the project is to generate leads by motivating people to enter their contact information for a chance to win a photoshoot, so that they can be targeted with emails containing promotional offers and information that keeps the business top-of-mind in the future.

My Strategy

I adopted the playful, funny, and approachable brand voice of Floofy Studios, using plays on words that would resonate with the target audience of dog-owners aged 20-45 who are obsessed with their pets. I addressed a pain point in the headline that reminds the audience how hard it is to get good photos of their dogs, immediately followed by the benefit (a free professional photo shoot) and the deeper benefit (memories to cherish for a lifetime). I conveyed a sense of urgency to encourage entering their details immediately and a playful reminder for them to share this giveaway with all their friends, to generate more leads.